The brand:
Gimme Electrolytes is a clean, no-nonsense hydration brand designed to fuel performance and support daily wellness. With 1000mg sodium, 200mg potassium, and 60mg magnesium, it delivers everything their customers need—and nothing they don’t. Made with real fruit flavours and zero sugar, sweeteners, or preservatives, Gimme makes staying hydrated simple and satisfying.
Services:
Brand Identity, Social Media Content Creation, Packaging, Strategic Design
The Design Approach:
The design approach for Gimme Electrolytes focused on capturing a fresh, summery vibe that speaks to a health-conscious audience. Inspired by retro aesthetics with a modern twist, the branding reflects the simplicity and clarity of staying hydrated. By blending custom design with touches of Adobe Firefly for added storytelling, the visuals evoke both energy and ease—perfectly aligned with the brand’s clean and refreshing identity.
The Logo:
The Gimme logo was built from the Roc Grotesk typeface and transformed into a custom-made wordmark. Each letter was tilted and stylized to ensure consistent curves and spacing, while adding a distinct sense of character. This approach gave the logo a unique rhythm and movement, setting the tone for the brand’s vibrant personality.
The Packaging:
The packaging design was kept simple and intentional, highlighting the product’s key benefits—no sugar and all-natural ingredients. A clean layout and bold messaging ensure clarity at a glance, while a small graphic on the back guides customers on how to prepare the electrolyte powder. The overall design reinforces the brand’s commitment to transparency, ease, and everyday wellness - targeting both fitness and wellness audiences.
Content Creation:
For the social media content, the design maintained the summery, retro theme while incorporating a different font to add more character and depth to the posts. The layout and vibrant colours were carefully chosen to highlight the product’s key messaging while also showcasing the positive impact of hydration on wellness. The playful, engaging visuals support the brand’s mission to influence healthier routines, making it easy for customers to connect with the product’s core values.
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