Iti Swim School is a community-rooted swim school based in Hawaii, offering lessons in the natural waters of the Hawaiian ocean. Their mission is to empower people of all ages to feel confident swimming in the sea - learning to move with the waves, dive without equipment, and connect deeply with the water.
Services
Brand identity, visual language, logo design, colour palette, typography
The Design Approach
The goal of the logo is to evoke a natural and refreshing feeling that reflects the brand’s deep connection to the Hawaiian ocean.
To introduce a sense of playfulness and warmth, the logo features a bold typeface that feels friendly and inviting which strikes a balance between confidence and fun. Alongside the word mark, a cute fish icon wearing a floaty helps tell the brand’s story. It visually reinforces the swimming lesson theme and adds a lighthearted, memorable touch.
The blue and red colour palette connects the logo back to the calmness of the ocean and the energy and vibrance of swimming in it!
