Scoopet
This is Scoopet, a cheeky pet waste removal brand dedicated to making pet owners’ lives easier: one poop scoop at a time.
A fairly new company, Scoopet is designed for busy pet owners who love their pets but don’t always have time to clean up after them. Beyond cleaning services, Scoopet also offers a selection of products that celebrate responsible pet ownership in a fun, approachable way.
Services:
Brand Identity, Strategic Design, Social Media Design, Illustration Design
The Design Approach:
The goal was to bring out the brand’s playful personality while clearly communicating its service. Instead of focusing on stressed owners, we shifted the narrative to lazy, bored pets who just don’t feel like going on walks. The French Bulldog was the perfect choice for the brand mascot, capturing that humour and relatability.
Relatability is a central theme in modern branding, and this project leaned into it heavily. This makes the pets and the service instantly recognisable and memorable.
Brand illustrations:
All illustrations were hand-drawn and digitally refined, forming the visual backbone of the brand. One of these illustrations was selected to become the iconic mascot, Scoopie. Can you guess which one?
The illustrations were designed to appeal to pet owners of all ages while giving Scoopet’s social media a playful yet informative identity.
The Logo:
The Scoopet logo was custom-designed to stand out across digital and physical platforms, from social media to billboards. A border adds depth and versatility, while the unique dents in the letterforms give the logo a playful, sophisticated personality.
The Brand Icon | Lettermark:
Meet Scoopie, the mascot: a dog who’s simultaneously digesting, napping, and farting. This character brings humour, relatability, and instant recognition to the brand.
The lettermark, featuring a paw print motif, is optimised for smaller applications, from social media avatars to promo materials, ensuring the brand remains recognisable at any scale.
Print & Promo
Scoopet’s signature pink colour makes the brand impossible to miss. All print and promotional material is designed with playfulness in mind while maintaining a consistent, professional look.
Social media posts are informative and value-driven, featuring daily quizzes, giveaways, and fun facts to engage the audience and keep the brand top-of-mind.
The Extras:
Additional branded elements like keychains and poop-scooping bags were created to increase visibility and strengthen brand recognition beyond the service itself.
The designer's notes:
Creating a brand with this much character requires careful research, experimentation, and reflection. My goal with Scoopet was to push the limits of creativity, building a custom logo and illustrations full of personality.
This project also highlights how AI-generated imagery can work alongside traditional design, helping to expand a brand’s visual voice in unexpected ways. For me, the ultimate aim is always the same: to deliver a brand that’s unforgettable, playful, and fully realised.
Scoopet, I had the time of my life building Scoopie with you :)
